big yourself up public relations
 
PRESS RELEASES A good press release will make it into journalists’ filing cabinets. A bad one will go straight into the bin. But what makes a good press release? Not what many PR and marketing companies think! When I was a magazine and newspaper journalist I was bombarded with hundreds of press releases — many of which, frankly, didn’t cut the mustard. Journalists don’t want waffle. They don’t want to wade through several pages of copy. They don’t have the time – or patience. They need to know the facts. Fast. They want to know what you’re promoting and why it’s relevant to their readers. They need accurate, up to date product and stockist information and contact details. They don’t want hassled. That’s it. My press releases work because I know what journalists want. Contact me to find out more... NEWSLETTERS A newsletter is the perfect opportunity to build loyalty amongst your staff and customers. Whatever is going on in your business, this is your chance to shout about it. A newsletter can reinforce your brand using a combination of news, facts, chat, articles, case studies and product information. But it needs to be written from your customers point of view, not yours... I can create an interesting, entertaining and informative newsletter that will make your business memorable for all the right reasons. tel: 07732 119332 copybykia@gmail.com mailto:copybykia@gmail.comshapeimage_3_link_0